Adobe Advertising Cloud

Project details: Plan, manage, and optimize data-driven ad campaigns across search, display, video, and social — all in one platform. Role: Strategic Design Lead, Head of Design Responsibilities: Driving UX strategy, leading product design and cross-functional alignment. Mentoring designers, managing UX operations, and scaling team impact across ad tech platforms.



Adobe Account IQ - Credentials Sharing & Accounts Management Enterprise Solution

Project details: Industry-changing solution for the largest media companies in the world: a service that will help them to manage the credentials sharing and understand their subscribers' behavioral patterns - all based on Big Data and AI Role: Sr Design lead, UX Manager, Product Researcher, Product lead.



Adobe Primetime: Seamless experience for hundreds of millions of users

Project details: Designing end-to-end Experiences for an Emmy Award-winning solution, that powers 99% of pay-TV households in the United States, gives you the chance to conceptualize and prototype for the most sounding names in the industry: Apple, Google, Facebook, Amazon, Disney, Snapchat, Twitter. Role: Head of Design, Strategic design lead, Sr. Product Designer Responsibilities: Contributed as a design leader within a key internal initiative focused on future products and technologies. Led vision and strategy across complex systems, often defining solutions where none previously existed. Drove long-term direction aligned with company objectives, collaborated closely with product, engineering, and core tech leadership, and shaped foundational infrastructure. Partnered with executive stakeholders to align efforts to organizational goals and mentored teams across disciplines to elevate design impact company-wide.

UX Days - Romania

Event details: A 5-day immersive UX bootcamp in Bucharest, bringing together international experts and local designers for hands-on training in research, strategy, and product design. Roles: Founder, Organiser, Operations manager

UX Bucharest - The conference and community that could change an entire industry

Conference details: A prominent UX & CX conference in Bucharest featuring multi-day hands-on workshops and expert talks from international and local practitioners. Roles: Co-Founder, Organiser, Operations manager

The 1 Million Dollar Media Enterprise solution

Project details: Or how a technical demo solution can be sold as a standalone product only due to the impressive User Experience Roles: Sr. Product Designer, UX Manager

NedGraphics Easy Map Creator & Viewer

Product details: Easy Map Creator instantly maps your textile designs onto real-product images—creating photorealistic visuals of garments, upholstery, curtains, and more. Scales patterns accurately, preserves drape and shading, and speeds approvals Roles: Product Owner, Sr. Product Designer, UX Manager

METASKY - a complex video editing and management solution ahead of its time

Project details: Used by professional advertisers and marketers in the M&E industry Metasky allows them to easily tag, edit, manipulate and manage the video assets. Roles: Sr. Product Designer